6ix Sigma is a film production company based out of Prince George, BC. Their location is both a help and a hindrance to their success - on one hand, it gives them access to the terrain and people that the Lower Mainland don’t have - on the other, their distance puts them out of sight of many clients who should be working with them.
We worked with them to build a brand that complements the type of work they do: raw, energetic, honest stories that are different to what you’ve seen or heard before. ‘Stories off the beaten path’ became the central idea that has influenced how they pitch themselves and their strengths. It’s also helped us shape an image for them that moves away from smaller clients and shoestring budgets to vying for jobs against the more established production companies in the province.