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Legend 102.9 is the latest radio station to hit the airwaves in Hamilton, Ontario. Previously Bounce 102.9, we were tasked with a rebrand that enabled new owners to revitalise the station in a way that encapsulated the spirit of Hamilton, and felt recognisable and nostalgic.
We pulled from the wealthy visual world of music festival line-up art, timeless magazine covers and the spirit of Hamilton, to develop an identity that bridged the gap between old and new - creating a soft, and celebrated landing for Legend.
