We have worked with Simply Bare for over 2 years now, partnering with them through the various up, downs and sideways moves of a cannabis industry still finding its feet after legalisation.
As growers of premium organic cannabis, the brand has always had a clear proposition to champion the benefits of natural processes in the flavour and potency of their products. How we’ve interpreted this idea has evolved as they’ve learned more about their audience they’re selling to, and the various practicalities of operating as a brand across provinces.
Our latest evolution of the brand centres on the idea of the natural world being at its most exhilarating (and dangerous) when it’s at its purest. Through a combination of artworking and real life photography, we’ve moved the brand into a rawer, edgier space that pushes their central narrative closer to the core audience.