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Easy to plan, easy to park, easy to get around.
For young families looking for an adventure getaway, Prince George is the perfect size. A place with all of the activities, and none of the crowds or costs you'll find elsewhere in British Columbia.
We developed 'The Family Size City' around this insight. A campaign platform that gives us a tongue-in-cheek, and relatable way to talk about the realities of a family vacation, which isn't always reflected in the shiny images you see in other advertising.
It also gives us a reason to showcase a wide range of activities and facilities they have, as we’re recognising that a good destination needs something for everyone, positioning Prince George away from the destinations that only focus on the epic side of adventure.
The Family Size City is a deep well of creative inspiration when it comes to developing future campaigns, and lays the groundwork for Prince George becoming a well known destination for young families in and out of province.
