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Working with Tourism Kamloops, we set out to build a bold new advertising platform that could capture the spirit of the destination, bring its diverse experiences to life, and create a consistent creative identity across seasons, campaigns and channels.
We developed Scenes From the Big Screen - a cinematic campaign platform inspired by the language of film, where every adventure becomes its own story and every visitor gets to play the leading role. From high-octane action on the mountain bike trails to slow-burning romances over a glass of local wine, the possibilities are as boundless as the landscape itself.
Drawing inspiration from movie posters, iconic title sequences and cinematic storytelling, we developed an expressive graphic identity, a distinctive approach to copywriting and a flexible creative system that could adapt to different genres, seasons and experiences. Alongside this, we expanded Tourism Kamloops' advertising toolkit with new campaign graphics, photography and video content, bringing the destination's stories to life across digital, social, print and outdoor media.
