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Big mountains. Small towns. Endless adventures. The Columbia Valley is a place of beautiful contrasts. A destination with a hundred things to do, and absolutely no pressure to do any of them.
Working with Travel Columbia Valley, we set out to create a brand that could capture the diversity of the region, bring its communities together, and give visitors a compelling reason to choose this little corner of the Rockies.
Our answer was Find Your Flow. A brand idea built around the freedom to experience the valley in your own way, at your own pace. From powder days and mountain trails to hot springs and slow mornings, it's a place where doing everything and doing nothing are equally encouraged.
Inspired by the Columbia River that winds through the region, we developed a playful, fluid visual identity with bold typography, vibrant colours and a graphic system that connects the valley's distinct communities. Paired with an authentic, human approach to photography and a flexible advertising platform, the result is a destination brand that feels as welcoming and full of possibility as the place itself.
